Creating Autoresponder Letter Campaigns

This article covers some basic secrets to autoresponder success. This article isn't so much a "how-to" but more of an overview of some of the things you can to to help maximize your success when using AutoResponders.
Personalize Your Messages! Your AutoResponder will usually allow you to put the recipient's name right into the subject line and in the message body itself by simply adding the appropriate token where you want their name to appear.


Why should you personalize your messages?
Your subscribers are going to be getting other emails in their inbox. They may be checking their email after a long day at the office. They may have their finger poised over the "Delete" key as they sort through their messages trying to eliminate spam and viruses.

Think about it... wouldn't you think twice about deleting an email that has your name in the title?

Would you be more likely to open an email with a generic subject like:

"How To Find The Best Deals On Super Widgets"?

or

"**FIRSTNAME** - How You Can Find The Best Deals On Super Widgets"?

Personalized messages dramatically increase your open rate and response rate.

Create Curiosity. Your message doesn't have to read like a novel. Keep it fairly short. A few well written paragraphs will do wonders for your offer. Your subscriber has one question on their mind:

"What's In This Message For ME?"

Answer that question and you get the prize! (the sale) Ask rhetorical questions like,

"What if I could show you how to...." or
"What would you do if you had..."

and then show them how to get the answers by either inviting them to your web site or to give you a call. Be sure to include your URL, phone number, etc... whatever it is that you want them to use to contact you. This is called a "Call To Action" and it is VERY important that you add at least one to every message.

After all... if you don't give them some instructions and a way to contact you or order from you, there is no way for you to get the sale. (Don't laugh... it happens more often than you might think).

Be Consistent. You've got time. Your AutoResponder is going to continue sending your messages for you automatically. So take the time to remind them (very briefly) what you told them in your last letter and build on it with your next message.

ALWAYS give them a clear direction on how to learn more, how to order, how to ask questions, etc... and remind them that you will be sending another message. Remember: Call To Action

Close The Deal. Remember that "Call To Action" stuff I mentioned earlier? I've repeated this a lot throughout this message and it is worth repeating.

Research autoresponders

Shauna Link - Autoresponder Consultant
800-978-0897
shaunalink@info.trafficwave.net
http://www.trafficwave.net/members/shaunalink

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